Industry describes what industry the video was created for. For instance, was the video for a beauty product, a new car, or maybe a tech product? It's possible for a video to include multiple industries. This helps us further categorize and hone in on the creator's skillset as it relates to various industries.

Action Sports 

Description:

Extreme sports such as snowboarding, surfing, mountain biking, motocross, sky diving, etc. Typically any sport necessitating an engine or ski-lift.

Distinction:

Action Sports typically fall outside of the realm of standard sports such as basketball, soccer, football, tennis, etc. Think of Action Sports as extreme sports that would be featured in events like the X-Games, etc.

Auto

Description:

Featuring cars; for example Ford, Porsche, Mazda, etc.

Distinction:

This can include other two and four wheel vehicles such as motorcycles, 4x4's and off terrain vehicles, but does not include airplanes, boats, etc.

Beauty

Description:

Typically focused on the beauty of a person's hair, skin, etc., usually for beauty or cosmetic products.  

Distinction:

This does not include spots focused on a person's clothing, as that would fall under fashion.

Beverage

Description:

Focused on a liquid drink.

Distinction:

In order for a video to be categorized as "Beverage" it must focus on the beverage in some way. If a beverage is simply used in the background or as a non-featured prop, then don't categorize it as Beverage. It needs to be clear that the focus of the spot was on the beverage.

CPG

Description:

CPG (consumer packaged goods) are any disposable consumer goods you would typically pick up at a grocery store (other than food and beverage). Examples are dish detergent, tissues, windex, etc.

Distinction:

In order for a video to be categorized as "CPG" it must focus on the product in some way. If a CPG product is simply used in the background or as a non-featured prop, then don't categorize it as CPG. It needs to be clear that the focus of the spot was on the product.

Education:

Description:

Education focuses on any piece meant to market a class or skill training, be it online or at a school.

Distinction:

This tag is not for pieces that are themselves meant to educate a viewer, but any piece meant to market a school or service.


Entertainment:

Description:

Any spot focused on marketing entertainment products, like movies or music, and the people who make them.

Distinction:

This is different from tagging your piece as entertaining, though we hope all of them are.

Fashion

Description:

Videos focused on clothing or fashion accessories such as handbags, dresses, sunglasses, etc.  

Distinction:

Videos focusing on strictly make-up or hair products do not constitute being tagged as fashion.


Fitness:

Description:

Centered on fitness and products that help one stay in shape.

Distinction:

This does not include sports centered spots, unless the athlete is showing off something new that a normal person can use to stay in shape.

Food

Description:

Focused on food of some sort.

Distinction:

In order for a video to be categorized as "Food" it must focus on the food in some way. If food is simply used in the background or as a non-featured prop, then don't categorize it as Food. It needs to be clear that the focus of the spot was on the food, and that a considerable amount of skill went into preparing the food and shooting it to make it look good on camera.


Gaming:

Description:

Anything related to the video gaming industry.

Distinction:

While this obviously would include any work promoting a new video game, this tag also relates to the growing field of E-Sports, so be sure to tag your videos featuring E-Sports with Gaming.


Health:

Description:

Anything related to improving one's health.

Distinction:

While fitness can be good for your health, it is separate from health when presented alone.  The Health tag denotes things like supplements or hospitals or diets specifically tailored for improving your health.  Be careful not to tag food spots that include healthy looking food, unless their health benefits are prominent to the whole piece.


Hospitality:

Description:

Centered around the Hospitality industry and services like bar/restaurants, lodging, theme parks, and cruise lines.

Distinction:

Hospitality is frequently tagged with other industry tags like food or travel but it's important to note that Hospitality is actually present.  For instance, a restaurant ad will frequently be tagged for food and hospitality, but a video showing you how to make a particular dish from that restaurant would not.  Same goes for travel focused spots as cruise lines and hotels will be tagged Hospitality and travel frequently, but travel spots are not always focused on a Hospitality service.


Industrial

Description:

Focused on manufacturing or heavy machinery.

Distinction:

These videos feel industrial and can feature many things, from a design process, to manufacturing, to shipping and logistics.


Luxury:

Description:

Anything focused on a luxury product marketed to the upper-class.

Distinction:

Can be a product or service that is specifically marketed to consumers with more to spend and usually highlights the extra comforts the product or service provides.


News:

Description:

Anything made for the local or 24 hour news cycle.

Distinction:

While many of the techniques present in News are also found in Documentaries, News is concerned with current events and communicating facts journalistically, while documentaries aim to tell a story with more artistic license.

Sports

Description:

Popular sports such as football, soccer, tennis, etc. 

Distinction:

Anything that is not considered an Action Sport (extreme sports) as mentioned above. A good rule of thumb is any sport that doesn't involve an engine or ski-lift to participate in.

Travel

Description:

Typically featuring exotic locations or far off sight-seeing.

Distinction:

This should feel like the person shooting it is traveling to exotic locations. It should have a sense of travel and excitement and be telling a story of seeing new places.

Tech

Description:

Any sort of technology products, from consumer tech products (such as Alexa or Nest), to high-end enterprise technology (such as IBM or Oracle).

Distinction:
Some videos may feature new "tech" as an advertised feature of another type of product, like Bluetooth in a new vehicle, but this alone does not constitute a tech tag and that video would still only qualify an auto tag.

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