Skill Tags highlight technical skills used by the production team to accomplish certain elements. These should only be awarded if it is a clear display of the skill described, and if it is clear that the director or production team was necessary to facilitate that elements. For instance, if the video is a documentary on a dance team, then the director will be utilizing no specific skill by just filming what the dance team is already doing. But if it is a video featuring choreographed dance to music, then the director obviously played a role in choreographing that dance to music and should therefore be awarded with the Dance category.

Action

Description:

Things such as fight sequences, chase sequences, stunts, etc.

Distinction:

Action typically occurs in a narrative setting, acting out some kind of conflict.  Jumping a motorcycle over a canyon or changing lanes in an auto commercial do not qualify as action alone, unless filmed in such a way as to imply conflict or excitement (i.e. being chased over a canyon by other motorcycles, or running from the police on a crowded street).

Aerial Filming 

Description:

Anything shot from an aerial vehicle or drone.

Distinction:

It is important to note that shots filmed from high, stationary places, such as a building or mountain, do not constitute an Aerial tag.

AR (Augmented Reality)

Description:

Anything featuring use of Augmented Reality technology.

Distinction:

While many videos may feature 3D objects comped into real world scenarios, in order for us to give it a true AR category, it must actually feature AR technology on screen, such as looking through or at an AR device and seeing the technology at play.

Animals 

Description:

Anything featuring a trained animal.

Distinction:

In order to apply an Animal tag, it must be clear that the director or team worked with a trained animal on set. If it's just an animal in the background of a documentary style shoot, or a pet in someone's lap in an interview, it shouldn't be tagged Animals. It must be clear that the director used some sort of special skills to work with the animal during the shoot.

Celebrities

Description:

Anything featuring a well known individual.

Distinction:

Try to keep this to fairly well known celebrities, think A or B list celebrities, not typical Instagram influencers or Youtube stars.  One million or more followers or someone your parents have heard of is probably a good rule of thumb here.

Dance 

Description:

People moving in motion to music.

Distinction:

It must be clear that the director worked with the dancers to choreograph the dance, and is not just filming something that is already happening (such as a documentary).

Kids 

Description:

Anything featuring a child (under 13) or infant.

Distinction:

It must be clear that the director or team worked with a trained child actor on set. If it's just a kid in the background of a documentary style shoot, or a baby in someone's lap in an interview, it shouldn't be awarded this category. It should be clear that the director used some sort of special skills to work with the child during the shoot.

Macro Photography 

Description:

Shooting extreme close ups, usually through the use of macro lenses.

Distinction:

Look for things that look as if they were shot with macro lenses to achieve an incredibly close point of view. Food is often shot with macro lenses, but there are many more examples.

Motion 

Description:

Moving a camera from place to place, typically through the use of special equipment such as steadicams, sliders, cranes or vehicles.

Distinction:

This should show the use of technical equipment or choreography, and not just be a basic handheld shot. Look for impressive use of camera movement utilizing the equipment described above or multiple beats hit in a continuous shot.

Motion Graphics

Description:

Motion Graphics are animation assets added to live action video to call out or clarify certain points the video is making.

Distinction:

While these can be frequently called animation, they are a different skill  than animated an entire image as directors will need to plan for their usage while shooting the live action portion of the video.  They are most often used in product videos to call out certain features or to visualize certain elements or ideas you can't see otherwise.  It's also important to note that Motion Graphics are different from VFX in that they are typically two dimensions and meant to stand out from the live image, whereas VFX are typically more complicated and meant to blend in.

Period Piece

Description:

Content that takes place in a historical setting.

Distinction:

A Period Piece should feature wardrobe and/or set design from a historical period, not a time in the present or future.

Sci-Fi

Description:

Anything that takes place in the future or proposes scientifically based hypotheticals in a contemporary setting.

Distinction:

Sci-Fi should typically feature futuristic wardrobe, set design or effects.

Stage Work 

Description:

Anything shot on a stage or studio, typically including sets.

Distinction:

If it is too hard to tell if it was shot on a stage (such as a house set that was shot to look real) then don't include it in this category. Stage Work is typically something that is deliberately showcasing elements of the stage, such as lighting, moving set pieces, or other types of stage specific techniques.

Stop Motion 

Description:

Utilizing a series of still frames to create a choppy illusion of motion.

Distinction:

This can be done with live action, animation or even figurines.  Stop Motion is usually noted by playing back at less than the standard 24 frames per second.

Storytelling 

Description:

Anything that tells a story, and draws you in.

Distinction:

Storytelling should have a compelling narrative and draw you in. A testimonial where a customer tells a story about working with a company should not be considered Storytelling, unless it is accompanied by visuals crafted by the filmmaker. Think of Storytelling more like a documentary or film, something that is captivating and makes you want to keep watching.

Underwater Filming 

Description:

Shooting underwater through use of special camera equipment.

Distinction:

Must be underwater or partially underwater.  May only be one part of a larger piece.

VFX

Description:

3D animations composited into live action video or standalone 3D animation segments.

Distinction:

High-end visual effects, similar to what you would see in a high-end movie (think Transformers, or Toy Story). Typically made using professional 3D composition software to create very complex 3D animations, and different from "Animation", which uses two-dimensional techniques.

VR (Virtual Reality)

Description:

A completely immersive virtual reality video, usually experienced with a VR headset.

Distinction:

While many videos may feature someone wearing a VR headset or showing 3D imagery to mimic what you might see in a VR headset, in order for us to give it a true VR category, it must be the actual video that would be played in a VR headset during use, or be 360 degree footage that can be manipulated through a browser.

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